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Hot Wheels continues to be one of Mattel’s strongest and fastest growing properties with over 38 years of proven performance in the toy vehicles market. Over the last two years there has been considerable growth in consumer products, positioning Hot Wheels as an aspirational lifestyle brand for boys.
- Over 3 billion die cast cars have sold since its launch in 1968
- Hot Wheels cars are the no1 selling vehicles in the world
- 7 Hot Wheels cars are sold every minute somewhere in the world
- Hot Wheels has 98% brand awareness of boys 4-9 years
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Hot Wheels 
