Barbie has been and still remains the no1 fashion doll worldwide. She was first launched by Mattel Toys in 1959 and has since appeared in many different guises, but always a leader in fashion. Barbie girls-wear fashion collections will generate over £100 million in retail sales throughout Europe.

• Girls 3-10yrs own on average 12 dolls each
• Barbie Movies combined have sold 30million DVD/videos to date
• The website: www.Barbie.com has over 58 million monthly hits
• Sales of the Fashion Fever dolls are up by 60% year to date in comparison with last year