This cute property was first launched to a generation of little girls in 1984 and after considerable success throughout the 80’s. In 2003 a new generation of girls were given the opportunity to play with the Pony’s old and new including Desert Rose, Rarity the Unicorn and many others.

• Since My Little Pony re-launched in 2003, 20 million ponies have sold globally
• On average 6 ponies are owned by girls 3-7 years
• The new theme for 2007 is Princess Masquerade, with a special My Little Pony Event to be held at Disneyland Paris in March
• The brand new DVD for Autumn 2006 is Runaway Rainbow, featuring Rarity the Unicorn in the mystical land of Unicornia